Vegan Ice Cream Takes Over The Boston Veg Food Fest

Coffee And White Russian ice cream, from Wheeler’s Black Label Vegan Ice Cream

And I mean the best ice cream you’ve (n)ever had. And it wasn’t just chocolate and vanilla or (god forbid) hemp and carob. Our choices were rum raisin, peanut butter, pumpkin and white russian, which tasted like a luscious liqueur spiked vanilla latte - only in creamy frozen form with a generous handful of white chocolate chips.

The namesake of the ice cream first made the ice cream in… god, he told me the whole story and I forgot. He either went to Harvard or MIT where they built replicas of 19th century ice cream makers. I think that’s why the texture of this ice cream is so slammin’, he built his own forking machine!

Judging from the highly uninformative website, the ice cream will be available in Boston sometime in November. This was their first business venture out. But I expect that he won’t have any problems getting it out to the masses sometime soon.

[stuff about cupcake drama deleted]

Other than that, we sold copies of Veganomicon like hotcakes and met lots of people that we had only known from the internet. Of course, we mostly stuck to our NYC friends who had a hard time figuring out how to use a cookbook.

Jason from supervegan.com and jimb and evelyn from veganfriendly.com, otherwise known as our friends.

We got some quality time with Lauren and Josh and picked up some promotional mini-book previews of Vegan Yum Yum. They are both coming down today for an event at Moo Shoes*, so we plan on getting even more quality time. In fact, maybe too much quality time. I’m beginning to feel like I need my space.

*That event is Josh reading from the latest issue of Herbivore. You should come and check out Moo Shoes’ new space. And, fine, listen to Josh’s reading, too. I think it starts at 8pm, but I can’t find the info on their site.

6 Responses to “Vegan Ice Cream Takes Over The Boston Veg Food Fest”

  1. Tegan Says:

    I was wondering about those cupcakes! I thought maybe they were selling your cupcakes. I bought a copy of Veganomicon from you! I had a light green shirt on and took a photo with Isa. I have already made the baked potato soup, chickpea cutlets and I have the moussaka ready to go for tonight’s dinner. Everything has been oh my god delicious so far.

  2. Nix Smith Says:

    That second photo is made of the win. The Veganomicon doesn’t hit my B&N for another 6 days. I CAN’T WAIT.

  3. Wheeler's Team Says:

    Thanks so much for your review! We really appreciate your feedback. But I’ll also be straightforward: now we’ve got a blog and thought you might want to know. Or even link to (if you want!), since it’ll be getting more active in the near future.

    Thanks again for the kind review and support of our tiny company!

  4. Theresa Says:

    UHM WHAT! I can’t believe this. I was there from open to around 1 or 2pm - there was NOT pumpkin ice cream.

    I think I’m going to cry.

    Where can I buy their stuff?

  5. Mich. Says:

    yum… BUT… as someone who is off certain foods for allergy reasons i have to know… how do you suggest dealing with the fact that it seems to be impossible to find vegan stuff that’s also peanut/nut safe. is this just way too much to ask? the healthier, more organic, and local I look, the less likely I seem to be to find this particular constellation of food safety needs.

    any thoughts?

  6.   Review of Wheeler’s Ice Cream by The Veg Blog Says:

    […] started forming about Wheeler’s from the moment they started handing out ice cream in 2007 at the Boston […]

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